Sunrise Plus
What is Sunrise Plus and who is it helping?
Why?
As Sunrise has grown, we have built a strong foundation of young players. But developing a player is about much more than the hours they spend on court.
Parents play an important role in that journey, yet it can be difficult to know what the right support looks like.
Which tournaments should my child enter? How much should they train? What can they do outside their sessions? How important are nutrition, recovery and rest? What changes as they become more competitive? What does the pathway ahead actually look like?
Without clear guidance, parents are often left trying to work these things out for themselves.
Sunrise Plus exists to close this gap.
Our aim is to help parents move from being bystanders to partners in their child’s badminton development, with a better understanding of the journey and how they can positively support it.
How?
Sunrise Plus provides parents with structured, practical guidance throughout the year, rather than leaving them to search for information when a question or problem appears.
Members will have access to a growing knowledge hub covering areas such as training, competition, tournament planning, nutrition, mental preparation, recovery and injury prevention.
At least twice each month, we will publish exclusive educational content, supported by a monthly parent Q&A where families can ask questions relevant to their child’s development.
Parents will also receive a Competition Season Planning Guide, including tournament information and participation guidance for Warrington and the surrounding area, helping families make better-informed decisions about when and where their child should compete.
Monthly training guidance will provide simple ideas that can complement the player’s existing training plan.
Sunrise Plus will also occasionally include educational sessions specifically for the players themselves, helping young players gradually understand topics such as athlete nutrition, rest and recovery, preparation, and what it really means to live and train like an athlete.
What?
Sunrise Plus is an annual support membership for Sunrise families.
It sits between our standard group training and the more individualised support provided through the Mentor Program.
It is particularly designed for parents who are actively involved in their child’s badminton and want to better understand how to support their development, from club-level badminton through to the Badminton England Junior Pathway.
Membership includes:
- Sunrise Plus Knowledge Hub
- At least two exclusive educational articles each month
- Monthly parent Q&A
- Competition Season Planning Guide
- Monthly training guidance
- Occasional player education sessions
- Priority registration for Sunrise camps and other selected activities
- 10% discount on Sunrise clothing and selected Sunrise products
Sunrise Plus does not replace coaching. It connects what happens on court with what happens around it.
The goal is to give parents greater clarity, players better support, and families a clearer understanding of the journey ahead.
Part 3 : What can Sunrise Plus offer and how?
3.1: Knowledge Hub / Centre :
What :
We provide a structured knowledge hub for Sunrise Plus members, centred around a clear annual development plan. This includes: professional, easy-to-understand content on training, competition, nutrition, and recovery; practical guidance for parents; and regular Q&A to answer questions throughout the year. Everything we share is connected to the member’s individual journey and progress
How :
1: Exclusive blog posts: At least 2 per month, covering topics such as training techniques, competition strategies, sports nutrition, mental preparation, and injury prevention.
2: Monthly Q&A Column: Collecting questions from parents.
3.2 : Parent Enablement
What :
Equip parents so they can effectively support their children outside of training.
How :
1: Competition season Planning Guide: Provides tournaments schedules, information, and participation advice for Warrington and surrounding area. Helps parents make plans for their children.
2: Weekly Training Tips: Weekly WhatsApp or email, providing a simple exercise that can be done at home or outdoors. (Only Monthly training tips to help the plan, no need for weekly tips)
3.3: Exclusive Benefits
What :
Provide additional benefits to enhance members’ sense of value of joining Sunrise Plus.
How :
1: Enjoy a 10% discount on Sunrise T-Shirt, hoodies, and other Sunrise Products.
2: Priority access to activities: Priority registration for Sunrise’s camps, training camps, and other activities.
Part 4 : How much of joining Sunrise Plus
4.1 Membership Tiers
In order to meet the needs of different parents, it was separated the membership into two tiers:
| Benefits | Tier 1 (£50 annually) | Tier 2 (£35 annually) | Tier 3 (Regular member) |
| Annual Development Planning | ✅ | ✅ | ❌ |
| Monthly Training Tips aligning the Annual Plan | ✅ | ❌ | ❌ |
| Exclusive blog posts | ✅ | ❌ | ❌ |
| Monthly Q&A Column | ✅ | ❌ | ❌ |
| Priority access to activities/events | ✅ | ❌ | ❌ |
| 10% discount on Sunrise Product | ✅ | ✅ | ❌ |
| Racket Stringing (Discounted) | ✅ | ✅ | ✅ |
| Free Grip Replacement | ✅ | ✅ | ✅ |
Part 5 : Enforcement Plan and Timetable
5.1: Preparation and Content Creation (Now – August 2026)
- Complete the Sunrise Plus project proposal
- Plan the themes for blog posts, parent guides, and weekly tips for the next 2 – 3 months.
- Design a template format for “Weekly Training Tips”
- Confirm membership fees and benefits details
5.2 : Early implementation and test
1: Introduce Sunrise Plus to some existing parents (Especially players in Padgate / GS ) , collect feedback, and make minor adjustments. (Mainly parents with stronger players)
2: Collect feedback from early members to understand their favorite parts and areas for improvement.
5.3： Formal introduction and promotion
1: Introduces Sunrise Plus to all families. (WhatsApp group / Channel)
2: Setting up a specific consultation group for parents’ questions and applications.
Part 6 : How to measure success ?
In order to assess the effectiveness of the Sunrise Plus, we need to track these factors:
1: How many existing families have converted to paid memberships?
2: The readership of exclusive content (such as blogs and guides) and the number of questions asked in Q&A sessions.
3: Are the children of Sunrise Plus members more likely to stay in the team than non-members?
4: We can conduct a questionnaire survey per 3 / 6 months to understand parents’ satisfaction and suggestions for Sunrise Plus.
